0 To 150 Crore: Story of Chai Sutta Bar

 

FROM 0 TO 150 CRORE  :- BY SELLING CHAI

An Incredible story of chai sutta bar:-

How two young and passionate entrepreneurs made a 150 crore company just by selling chai.

Instead of pursuing traditional practices of UPSC, MBA, etc. ,by blending the traditional use of  kulhads with today’s  bar like environment, they made the biggest chai chain on the planet.

CHAI SUTTA BAR OUTLET

INTRODUCTION OF CSB

CHAI SUTTA BAR is a multi-national chai selling company. It is basically on the concept of using traditional kulhads with the bar like environment, where people would get together and interact with each other.

It was founded in 2016 by Anubhav Dubey and his friend Anand Nayak. Today, CSB is having an annual turnover  of around  150+ crores.

They uses almost 20,000 litres of milk per day to serve almost 4,50,000 kulhads everyday. Their target audience are youths.

FOUNDERS

CSB is founded by Anubhav Dubey and Anand Nayak and later one of their friend Rahul Patidar also joined them.

ANUBHAV DUBEY:-

Born in 1996, in a small town of Rewa district, in  Madhya Pradesh. He was belonging to a typical middle class family.
His initial education was completed in the same town in Maharishi Vidya Mandir. But, later for the further studies he moved to Indore city(M.P.) and later Delhi to prepare for UPSC exam.

 

Anand Nayak :-

Born in 1995, he holds a  bachelor degree in B.com with accounting and business.

HOW THEY GOT THE IDEA

Both of them  were friends from their childhood.  From childhood there was always a pitch in their minds to start something new on their own.

So,  when  Anubhav  was busy for preparing UPSC in Delhi, Anand called him and approached him to start their business, but that time they had no idea. So they started roaming the streets of Indore here and there in search of a good idea. And after  realizing that ‘chai’ is the most consumed beverage after water and according to an IBEF report,  India ranks second in tea production, so  they  decided to sell chai.  

HOW IT STARTED:-

 

They started with their first outlet in bhawarkuan, Indore where they rented a cement godown. They spent almost 3,00,000 rupees for the initial investments. They also took help from their friends for some investments in form of money or goods on credit. Even though in lacking of fund for the board, they just took a piece of wood and painted “CHAI SUTTA BAR” on it.

STRATEGIES:-

 

 v They started giving free chai to everyone on the first day.

                v    They opened first outlet near a girls hostel so that girls would attract boys at the shop.

v  They introduced different varieties of chai like – cardamom, chocolate, ginger, masala chai etc.

v CSB also introduced eatables such as sandwiches, pasta, noodles, etc.

 

 

EXPANSION:-

Now, they were able to make a good profit with this. And within 3-4 months, they opened more outlets in Indore in 2016. And within six months, they opened  their outlet out of the state in Mumbai.

And between 2018-19, they were getting visible in entire India. Now, they are having 550+ outlets over 320+ cities and even in other countries, like UAE and Nepal. And they are on a process to open in Canada, USA  and UK.

THEIR USP’s:-

 

v Pocket Friendly:- 

Everyone loves chai and thus their kulhads are affordable to everyone.

v ECO FRIENDLY:-

 They serves chai in kulhads (made up of soil or mud ) which are much more eco friendly than plastics or other alternatives.

  v ORPHAN  EMPLOYMENT:-

They usually provides employment to the orphan people, so they can earn something for their livelihood.

v NON-SMOKING:-

As per their name chai sutta bar, they never promotes sutta on their outlets.

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